Home' Defence Magazine : Issue 4 2011 Contents 44 DEFENCE MAGAZINE
PEOPLE IN DEFENCE
Aweb portal with social
that aims to attract users from
the ex-serving community has
been launched by the Defence
Alumni Network (DAN).
The DAN was developed to build on
the emotional attachment of ex-members
to their Ser vice, allowing them to keep in
touch with their mates and keep abreast
of Ser vice developments.
It is anticipated that good times
experienced on the DAN by ex members
will flow on to conversations outside of the
traditional Defence community, providing a
positive view of Service life and opportunities
among the Australian community to discuss
an attractive and compelling employment
offer for Defence.
Attracting Defence’s future workforce is a
key objective of the People in Defence vision.
The power of networking is undeniable
and to capitalise Defence has created a fully
featured web portal with social networking
capabilities, specifically designed to attract,
connect and engage with ex-permanent
Ser vice members.
The Defence Alumni Network was
officially launched on July 21 by the
Deputy Secretary People Strategies and
Policy, Mr Phil Minns.
“Our key target audience are 18 to
25-year-olds, with statistics showing that
20-24 per cent of this age group have an open
disposition about a career in the Australian
Defence Force,” Mr Minns says.
“The People in Defence strategy aims
to influence the Australian community
to nurture their friends and families –
particularly those in our target age range
towards a career in the ADF.
“We see a big area of opportunity in
staying in touch with ex-ADF members
who have transitioned back into the
Australian community,” Mr Minns says.
“Those who have left the Service are
advocates for the Defence life – the bulk
of people who have worked in the Services
have loved it, and when they leave look upon
their ser vice as some of their best years.
“If we stay in touch with these
‘advocates’, maybe they’ll rejoin us. If we
give them more information about our
brand, our reputation and what we are
doing, we equip them for meaningful,
relevant conversations with our target
audience for ADF recruitment about what
Service life was like for them and what
could be expected of Ser vice life now.
“Our ex-Ser vice community really is
best placed to break through the noise.”
In addition to providing a contemporary
networking platform, the DAN was
developed to build on the attachment that
members have to their Service, allowing
them to keep in touch with their mates and
abreast of Ser vice developments.
The DAN aims to promote targeted
oppor tunities for fur ther ser vice by re-
recruiting ex-per manent personnel with
par ticular skills and experience.
The DAN also includes a promotional
video clip by the former Chief of the
Defence Force, General Peter Cosgrove,
who speaks about the Service’s strong
ties with ex-members being one of its
General Cosgrove also speaks about
the DAN’s ability to reconnect mates,
providing ex-members the oppor tunity to
plan and participate in reunions, look for
reser ve work and stay abreast of events.
The launch acknowledged the success
the DAN website has already experienced
since its ‘soft release’ on July 1.
“Since the website opened, we have had
2218 registrations, 8293 website visits
and 3032 job page views. The DAN is a
piece of infrastructure we needed and can
now benefit from,” Mr Minns says.
Although the DAN is currently only
open to ex-per manent Ser vice members,
a progressive roll out to permanent
members and possibly the APS is being
explored in line with resource availability.
Register to use the DAN at
Occupational Health and Safety
(OHS) Awards. Entering its 9th year,
the corporate recognition and awards
program is supported by Defence leaders.
The Director General OHS, Mr Lindsay
Kranz, says theAwards highlight the key
achievements in Defence OHS, promoting
an image of an organisation that encourages
workplace safety and recognises the
outstanding performance by individuals or
teams in creating safer work environments
and protecting one another.
“The Awards also play a role in raising
the profile of Defence’s occupational
health, safety and rehabilitation
programs,” Mr Kranz says.
OHS Award categories include:
BestWorkplace Health andWellbeing
Leadership Award for Injury or
Disease Prevention and Management
BestWorkplace Health and Safety
Best Solution to an Identified
Workplace Health and Safety Issue
Best Individual Contribution to
Health and Safety
a) An employee (health and safety
b) An employee with responsibility
for OHS as part of their duties
Rehabilitation and Return toWorkAward
a) An organisation
b) An individual
Successful entries for the Defence OHS
Awards will be entered, where eligible,
into Comcare’s Safety Rehabilitation and
Compensation (SRCC) Safety Awards
to compete against other government
Winners at the SRCC level are then
entered into the National SafeWork
Australia (SWA) Awards to compete
against the best across Australian industry.
Defence has been recognised as an industry
leader through the SWA Awards.
The introduction of the e-Awards System
makes it easier to nominate for the Awards.
A key feature of e-Awards is that users may
edit their nominations up until theAwards
officially close. It is anticipated that this
easy-to-use system will result in increased
nominations for this year’s Awards.
Nominate through the e-Awards
System on the OHS website –
first receiving internal approval.
For more information on the OHS
Awards, contact the Secretariat by emailing
By Kelly Altenburg
DAN delves into
The Head Special Projects Team, Air Commodore Ken Birrer, the Deputy Secretary People Strategies and
Policy, Mr Phil Minns, and Captain Harry Lok (RAN Reserve) at the Defence Alumni Network Launch.
Nomination time for 2012 Defence OHS Awards
The Australian Defence Force faces a
complex and challenging environment,
which requires a highly skilled,
technically competent and resilient
workforce to deliver Navy,Army and Air
Sustaining this workforce requires
consistent recruiting success and
Defence is responding to the challenge
by developing and implementing
strategies to strengthen recruitment.
The demographic composition of the
Australian workforce, the health and
attitudes of individuals in the workforce
and the requirements of Defence are
changing. Defence is currently exploring
the measures that the ADF could take
to maintain its recruitment base and
maximise its ability to recruit the most
One key measure is the Recruitment
ofWomen Strategy (RoWS), an initiative
designed to improve the promotion of
ADF service to women and reduce the
attrition of female candidates during
Speaking on the envisaged outcomes
of RoWS, the Director General Defence
Recruitment of women moves forward
Force Recruiting, Air Commodore
Henrik Ehlers, says, “The success of this
strategy relies on portraying a realistic
message of what life is really like for
women in the ADF and by dispelling
myths about military service.”
In keeping with the growing use of
social media and smart phones to stay
connected, a suite of activities and social
media products have been developed to
support RoWS objectives.
Using cutting-edge technology, Defence
Force Recruiting (DFR) designed an
iPhone fitness application entitled‘Fitness
in the ADF’ to encourage, support and
motivate candidates in improving their
overall health and fitness levels before the
physical fitness assessment and enlistment.
Air Commodore Ehlers says the iPhone
application includes video and photo
presentations of exercises and routines
tailored to match candidate needs.
The application will be frequently
updated with new and exciting content,
including extra exercises and nutrition
The DFR award-winning internet site
provides comprehensive information
for potential ADF candidates and
also includes a specific section for
women exploring a career in the ADF
In a move to keep Defence tech-savvy
with rapidly developing social media
trends, DFR will improve its internet
presence through a relaunch of its
Women’s Online Discussion Forum.
The Forum is designed to increase the
conversion rate of women by providing
candidates with an internet forum to
discuss careers and experiences with
women currently serving in the ADF, as
well as providing a facility to learn more
about the benefits and opportunities
available to women in the ADF.
DFR is seeking input from women
currently serving in the Navy, Army and
Air Force who are willing to discuss
their military experiences with female
candidates and who are willing to
champion career opportunities available
to women in the ADF. If you would like
to contribute to this important initiative,
or would like more information, please
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